Representative image of a satellite dish
Representative image of a satellite dish Pixabay/Pexels

South African Broadcasting Corporation (SABC) announced Nomsa Chabeli as the CEO of the state-owned television broadcaster.

According to SABC, Chabeli has a "credible history of developing persuasive and highly influential brand messaging that attracts a diverse customer population while also being adept at overseeing market intelligence activities to identify market trends, customer behaviors and emerging technologies," SA News reported.

Before becoming the CEO of SABC, Chabeli worked as a general manager of Brand and Marketing at MTN and also the marketing director of SuperSport at MultiChoice. She has also worked with SAB, Brand South Africa, Government Communication and Information System and Edcon over the span of two decades.

SABC said Chabeli was instrumental in mobile telephone network operator MTN becoming the Brand of the Year in 2022.

"From envisioning groundbreaking marketing innovation to fostering a culture of creativity, Ms Chabeli has not only elevated the brands she has nurtured but has also left an enduring impact on the industry," SABC noted.

SABC also highlighted her marketing and communications skills, as she was one of the reasons behind the successful 2010 World Cup bid, which helped South Africa's confirmation as a host country. She also served as the marketing director of the ICC Cricket World Cup 2003 and the development and execution of South Africa's communications and marketing strategy for various Davos World Economic Forums.

Regarding her new position as the CEO, Chabeli said she is honored to join SABC, as the organization "holds a rich legacy of public service through broadcasting." She added she was "committed to advancing its mission and intensifying efforts to significantly improve revenue generation and lay the foundation for enduring success."

"Faced with the challenges of a rapidly evolving digital landscape, together we will embrace innovation, foster meaningful connections and ensure that our content continues to inspire, inform and resonate with diverse audiences in this dynamic media landscape."

SABC further said they were looking forward to achieving new milestones under Chabeli's leadership.

The state-owned broadcaster is one of the most influential media outlets in South Africa, providing not only television but also radio services to cater to different demographics and languages.